By anchoring territories in Actual Customer Profiles, Siteimprove cut pipeline noise, rebalanced territories, and unlocked real revenue growth.
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Siteimprove, an enterprise SaaS leader in digital experience and compliance, had no trouble setting clear revenue goals: 15% growth in 2026. The challenge was bridging the gap between strategy and execution. Despite strong market presence and a clear strategy, the sales team struggled with low win rates, sales attainment, and reps spending valuable time on accounts that would never convert to revenue.
By partnering with Revic AI, Siteimprove replaced its traditional ICP with Revic’s Actual Customer Profile (ACP) and rebuilt its territory planning around it. The result: win rates grew 76%, giving the sales team clarity, focus, and measurable revenue efficiency.
Siteimprove’s sales team was stretched thin across accounts that looked promising on paper but weren’t true buyers. Relying on a traditional ICP left territories saturated with unwinnable deals — inflating forecasts and dragging down performance.
With the help of Revic, the leadership team recognized the root cause: static firmographics and demographics couldn’t predict which accounts were actually ready to buy. To hit their growth target, they needed a sharper way to rebalance territories and cut through the noise to focus only on real opportunities.
Revic started at the beginning. We analyzed 35,000 historical accounts from Siteimprove’s inception to uncover the win–loss patterns, account context, and fit characteristics that defined success.
The discovery was clear: 66% of accounts in active territories were low quality, with little chance of converting to revenue. This explained why forecasts were inflated, territories were saturated, and win rates stalled at 21%.
To move from noise to clarity, Revic applied its network of 15+ specialized AI agents, each designed to deconstruct thousands of data points — from regulatory filings and hiring trends to digital footprints and competitive overlaps. Together, these agents determine whether an account shows evidence of a real problem that Siteimprove can solve.
This intelligence powered the creation of Siteimprove’s Actual Customer Profile (ACP) — a dynamic model that uses metagraphics over firmographics to separate accounts that merely looked like prospects from those truly ready to buy.
With ACP as the foundation, Revic re-engineered Siteimprove’s territory planning to ensure every seller had access to high-yield accounts and a clear path to quota. Specifically, Revic then:
By shifting from chasing noise to focusing on winnable opportunities, Siteimprove laid the groundwork for a 76% improvement in win rates.
With ACP-driven territory planning guiding focus and execution, Siteimprove’s sales team moved from chasing noise to winning real deals. The result: a dramatic lift in win rates and revenue growth.
By identifying additional, higher quality accounts to target and eliminating 66% of low-quality accounts, Siteimprove’s sales team concentrated their energy where it mattered — and expects win rates to improve by more than 75%.
Siteimprove had the vision and the strategy. What they needed was a way to bridge it to execution. Revic made that possible — transforming territory planning from guesswork into a data-driven system, replacing pipeline noise with clarity, and ambition with measurable growth.
