When you target the wrong accounts, the whole revenue engine suffers

Sales and business development teams chase low-quality leads that never convert

Growth teams spend budget on campaigns that don't generate real pipeline

Product marketing wastes time targeting segments that won't scale

Prioritize accounts: Focus marketing on high-value accounts that matter

Sync with Sales from day 1

Share a single, dynamic list of target accounts to ensure every campaign, event, and ad is pointed at the right accounts

Cut waste before it kills your ROI

Filter out low-fit accounts before they ever enter your campaigns or nurture tracks

Turn real wins into smarter targeting

Continuously refine your ICP based on real buyer behavior and closed-won deals

Improve conversion at every stage

Attract better-fit leads early, drive more pipeline, and increase revenue efficiency across the funnel

Put dollars behind the right accounts

Focus paid media, content syndication, and field campaigns on accounts most likely to convert

Block bad-fit leads early

Stop low-quality accounts from draining resources on ads, events, and retargeting

Sharpen event and ABM targeting

Use real-time high-quality account insights to drive event attendance and ABM precision.

Double down on what works

Quickly adjust strategies based on live account engagement and sales outcomes.